Leh: The Union Territory of Ladakh is being promoted as a unique and challenging toruism destination at the International Level. In this context, the Tourism Department, UT Ladakh is participating for the first time in the 3-day International Tourism promotional event ITB Berlin at Berlin, Germany.
Today was the second day of the tourism promotional event which commenced at Messe Berlin on March 8.
The Ambassador and the Secretary to GoI, Tourism Ministry appreciated the efforts of the Tourism department, UT Ladakh for promoting Ladakh tourism. The Ambassador stated this while interacting with the officials of the Tourism Department and the Stakeholders from Ladakh.
The Ladakh Pavilion on the first day received overwhelming response from visitors. They inquired about different Tourist locations and culture and expressed their keen interest to visit Ladakh in near future.
During the event, promotional films on various themes were screened before the visitors, who were mesmerized by the unique culture, landscape, and natural beauty of cold desert.
The conduct of B2B, B2C, B2G interactions, will help in establishing fruitful business relationships and also spread information about hitherto unknown tourist destinations within the UT.
About the Event: Since 1966 ITB Berlin has been a leading platform for the Tourism Industry and also the leading trade show for the global travel industry. ITB Berlin is the Central Communication and Marketing Forum and the largest service trade show for the travel industry.
All the delegations and officials from Ladakh are participating in the tourism promotional event under the banner of ‘Incredible India’ pavilion of the Ministry of Tourism, Government of India.
