New Delhi: Since the beginning of time, the Himalayas have been an attraction for pilgrims, spiritual pursuits, nature lovers, trade, scientific voyages, adventure sports, and mountaineering. The turbulent rivers are a dream for trekkers, rafters, campers, and mountain climbers.
And Ladakh, the “land of high passes” is the gateway to this heaven. It was inaccessible to the world until the mid-1970s but today, tourism is its most promising sector.
Ladakh is matchless in its biophysical and socio-cultural elements. The Vision Document for Ladakh promotes inclusive growth benefitting the local community.
The Ministry of Tourism unveiled its unexplored potential and rebranded Ladakh as a sustainable eco-destination. The Union Territory (UT) is being transformed into a high-value low-impact tourism destination. Unfortunately, since the popularity of destinations is skewed, many remote areas have not received their due attention forcing their inhabitants to migrate.
With development across all regions in the UT, more employment opportunities will be created for locals, and seeing the economic gains, migration will come to a halt. The tourist overrun zones like Leh and Diskit will be relieved and ecological, social, and cultural balance will be maintained in the region. This is the basis of the Tourism Vision Document.
The Tourism Vision Document focuses on the topographical advantage and cultural heritage of Ladakh without jeopardising its delicate ecosystem and scaling tourism to contribute to the economic and social well-being of the people of this region.
To achieve this, it is necessary to improve infrastructure; conduct an assessment of the carrying capacity of Ladakh; discover new treks, construct new roads; improve garbage disposal and sanitation facilities; ensure quick evacuation services in case of emergencies; and provide facilities for tourists to stay in the winter season.
This plan will require effort and local collaboration. For that, the administration will build local capacity; set up a specialised institute for professional training in hospitality management; encourage local arts and crafts especially through the market for souvenirs; encourage community-based tourism; and decentralise tourism infrastructure to villages.
The plan aims to expand the tourism package; tap the market for winter tourism; and explore ancient trade routes, pilgrimage tourism, eco-tourism.
In 2018, the tourist count in Ladakh crossed three lakh which is higher than the population of this Union Territory. This is why a critical analysis of short- and long-term gains and losses is needed.
The Vision Document aims to make Ladakh more self-reliant than self-sufficient. It will recall and strengthen Ladakh’s traditional system of agriculture and livestock production, use the latest scientific technology for increased productivity, and bring more land under cultivation in Ladakh.
Starting as an experiment, Astrostays first came up in Maan village in Ladakh, attracting more than 350 guests in a few months. Tourists stay with members of a certain community and learn about their culture and lifestyle. With this activity, Ladakh’s potential for “Homestay Tourism” was discovered.
Recently the Ladakh administration invested its attention in “Astro-Tourism” in Hanle village by collaborating with the Indian Institute of Astrophysics. Lieutenant Governor of Ladakh R K Mathur aims to market this as a flagship tourism product of the UT based on its geography.
Ladakh’s Astro Stay so far has witnessed more than 600 tourists, yielding over $25,000 in revenue. They are owned and operated by the natives, so the revenue generated gets reinvested in local infrastructure.
Wellness Tourism is another area of interest for the Centre. In the last decade, Ayurveda retreats in South India have been a big hit. Similarly, Ladakh can be brought to light for spa and yoga retreats as it offers an ideal set-up for wellness centres.
The upcoming event in this territory is the annual celebration of Ladakh’s Hemis Festival on July 8 and 9. On the tenth day of the lunar month (known as Tse-Chu), the festival is celebrated to mark the birth anniversary of Guru Padmasambhava who introduced Tantric Buddhism to the Himalayan region.
Ladakh also witnessed its first-ever three-day International Music Festival in Leh. Local bands and troupes from across the country performed at this event. The event was in remembrance of soldiers who sacrificed their lives for the nation. The Ministry of Culture and Ladakh Tourism Department will be putting up many such shows to spotlight the region’s talent.
Last year, post the global pandemic, Ladakh opened its doors with the “Zanskar Youth Festival 2021.” During the 13-day festival, visitors were given a unique yoga experience in the quiet and pristine atmosphere, a trekking adventure over the frozen Zanskar river, savoring the local cuisine, and immersion in the native culture and festivals.
On National Tourism Day 2021, an Ice Hockey Rink in Biamathang (Kargil district of Ladakh) was also inaugurated. In April 2020, the Ministry of Tourism had launched the “Dekho Apna Desh” webinar series and conducted its fifth webinar on the legacy of Ladakh titled “Ladakh: Explore the Unexplored.”
The region’s most awaited construction, the Zojila tunnel (between Baltal and Minamarg on Srinagar-Leh section of the NH-1), will be Asia’s longest (14.15 km) and highest bi-directional all-weather tunnel. On completion, it will surpass the Atal tunnel at 11,575 feet above sea level. Zojila Tunnel (completion due in December 2023) will end all qualms of connectivity and uplift the socio-economic condition of the region. It will cut short the distance between Srinagar and Ladakh from 40 kilometers to 13 kilometers!
