Govt forms DMC for implementation of Swadesh Darshan scheme in Ladakh

Leh: The Union Territory formed a Destination Management Committee (DMC) for Leh and Kargil Town for Implementation of Swadesh Darshan 2.0 (SD 2.0) in Ladakh.

The committee was formed as per the guidelines of the Swadesh Darshan 2.0 (SD 2.0) Scheme issued by Government of India, Ministry of Tourism (Swadesh Darshan Division) vide OM No. SD-8/15/2020-SD, dated 19-04-2022.

“Sanction is hereby accorded to the constitution of Destination Management Committee (DMC) for Leh and Kargil Town comprising of the following members for implementation of Swadesh Darshan 2.0 (SD 2.0) in the Union territory of Ladakh,” the order by General Administrative Department read.

As per the order, District Collector/Deputy Commissioner/CEO, LAHDC, Leh/Kargil will be the Chairperson of the Committee in each town of Kargil and Leh.

Read Order Copy Here:

Govt forms DMC for implementation of Swadesh Darshan scheme in Ladakh

Likewise Chief Planning Officer in both Leh and Kargil towns would be the Member Secretary of the Committee. Apart from the above, all included in the Committee will be the members of the Committee.

As per the guidelines for ‘Swadesh Darshan 2.0’ of the Ministry of Tourism, the functions of the Destination Management Committee (DMC) will be to bring synergy in the efforts of various departments and organizations towards promotion of tourism.

Also to review the implementation of the scheme on ground and resolve the bottlenecks in the implementation.

To provide synergy with other schemes and programs of Central and State Government at the district level particularly relating to infrastructure development, human capital development, job creation and entrepreneurship, investment promotion and marketing and other such programs to develop and promote tourism.

To review Operation and Management arrangement particularly health, hygiene, safety and overall quality of maintenance of the destination.

The Committee has to promote skill development and local entrepreneurship for various tourism services. And to perform all other functions of a Destination Management Organization to promote the destination for domestic and international tourists.

Having the powers; the Chairperson of the DMC may invite the representatives of any other Department or organization, as may be required, as special invitees. And also the Chairperson may designate an officer under his control to look after development works as Member Secretary of the Committee.