Jammu: Amul in association with Jammu and Kashmir Milk Producers Cooperative Limited (JKMPCL) celebrated National Milk Day with immense zeal and enthusiasm at their Satwari dairy plant with an impressive ceremony of ‘Clean Fuel Rally 2024’, honouring the contributions of Dr. Verghese Kurien, the ‘Milk Man of India’.
The event witnessed the esteemed presence of Ramesh Kumar, Divisional Commissioner- Jammu, Ashok Kumar Anugurana (IAS Retd.), Chairman – JKMPCL, Manjeet Singh Regional Manager Sales- Bajaj Auto Limited and Abhishek Sharma, Zonal Incharge, Chandigarh Zone- Amul who together flagged off the rally, sending a group of dedicated bikers on their journey to Delhi.
The rally, organized by Amul in collaboration with Bajaj Auto, aims to highlight Dr. Kurien’s contributions to India’s dairy sector and known as “Father of the White Revolution” The Clean Fuel Rally spans 783 kilometers, passing through major cities such as Jammu, Amritsar, Ludhiana, Karnal, Rohtak, and concluding in Delhi on 26th November, 2024 celebrated nationwide as
The initiative seeks to: Introduce young people to the various institutions established by Dr. Kurien across India.
Raise awareness about sustainability, promoting the use of Bio CNG to create a circular
economy that benefits farmers and improves our environment.
Amir Gupta, Branch Manager, Jammu from Amul welcomed all the dignitaries, guests, invitees, media representatives and school students on the occasion of this Clean Fuel Rally.
At the event, the Divisional Commissioner Jammu commended JKMPCL, Amul, and their partners for organizing this meaningful initiative. He stated, Dr. Verghese Kurien’s visionary leadership transformed India’s dairy industry, uplifting millions of rural farmers.
The Chairman JKMPCL emphasized the importance of initiatives like the Clean Fuel Rally in spreading awareness about sustainable practices.
“By promoting Bio-CNG, we not only contribute to a cleaner environment but also honour Dr. Kurien’s legacy of uplifting farmers and ensuring their economic well-being.” The rally participants, a group of enthusiastic bikers, began their journey amidst cheers and encouragement from the gathered crowd of students, JKMPCL & Amul Staff members. They will engage with local communities at various stops, sharing knowledge about Dr. Kurien’s contributions and the benefits of clean energy.
The Head of Bajaj Motors expressed great pride in participating in the rally, highlighting the
company’s dedication to advancing sustainable mobility solutions. The Clean Fuel Rally serves as a reminder of the transformative power of innovation and sustainability for a brighter future.
Chirag Bhensdadia, Chief Executive Officer, JKMPCL expressed his gratitude towards all
participants and emphasized the pivotal role of cooperation in fostering growth in the dairy sector.
He reiterated JKMPCL’s commitment to supporting and empowering milk producers. He thanked all those who have helped to make the event on National Milk Day a successful event.
