Leh: In response to the sharp decline in tourism following the recent incident in Pahalgam, the All Ladakh Hotel and Guest House Association (ALHAGHA) has launched a heartfelt campaign titled “Ladakh is Waiting.”
At the core of the campaign is a short film — a tender visual narrative that captures the deep struggles faced by Ladakh’s hospitality industry.
Tourism, the backbone of the region’s economy, supports thousands of families.
Today, with occupancy rates nearing zero, every village, hotel, and homestay is waiting — not just for guests, but for a lifeline.
This campaign is a call for solidarity to everyone who has visited Ladakh, worked here, or holds it close to their heart. It’s time to show your love.
We urge you to share the film, talk about Ladakh, and help us bring back the visitors who breathe life into our mountains.
