Ladakh: Making of a truly global tourism destination

R K Mathur

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Incentivised items worth Rs 5 Crore given to 550 Homestays

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Collaboration with OYO for training Homestay owners

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Organising festivals such as Apricot Blossom Festival, Winter Festival, round the year

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Development of the Dark Sky Reserve at Hanle

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Opening of new areas to tourists and tourism promotion in border areas

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Focussed attention on Monasteries, Cultures centres & Hot springs

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Launch of tourist police wing with emergency support

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As a result of these initiatives, the tourist arrival has increased around 74%, after Ladakh become UT.

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Ladakh has registered tourist footfall of 4,86,950 in 2022 from 2,79,937 in 2019

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Ladakh: Making of a truly global tourism destination

Ladakh: Making of a truly global tourism destination

R K Mathur

R K Mathur

Lieutenant Governor of Ladakh

Lieutenant Governor of Ladakh

Administration has taken a number of initiatives which includes

Administration has taken a number of initiatives which includes

Incentivised items worth Rs 5 Crore given to 550 Homestays

Incentivised items worth Rs 5 Crore given to 550 Homestays

Collaboration with OYO for training Homestay owners

Collaboration with OYO for training Homestay owners

Organising festivals such as Apricot Blossom Festival, Winter Festival, round the year

Organising festivals such as Apricot Blossom Festival, Winter Festival, round the year

Development of the Dark Sky Reserve at Hanle

Development of the Dark Sky Reserve at Hanle

Opening of new areas to tourists and tourism promotion in border areas

Opening of new areas to tourists and tourism promotion in border areas

Focussed attention on Monasteries, Cultures centres & Hot springs

Focussed attention on Monasteries, Cultures centres & Hot springs

Launch of tourist police wing with emergency support

Launch of tourist police wing with emergency support

As a result of these initiatives, the tourist arrival has increased around 74%, after Ladakh become UT.

As a result of these initiatives, the tourist arrival has increased around 74%, after Ladakh become UT.

Ladakh has registered tourist footfall of 4,86,950 in 2022 from 2,79,937 in 2019

Ladakh has registered tourist footfall of 4,86,950 in 2022 from 2,79,937 in 2019

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From 3.3 percent to 70% coverage in 3 years JJM changing lives in Ladakh

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